Lexa

Service

Visual Identity

Year

2024

Timeframe

1 Month

Stack

Affinity Designer

Problem

Procurabl needed a strong visual identity for their new PLM (Product Lifecycle Management) software, LEXA. They required a simple yet meaningful logo that visually represented the software’s four key principles: data, knowledge, insight, and reliability. The logo had to reflect the software's simplicity and professionalism while building trust with its audience.

Solution

Several logo concepts were created and refined through multiple iterations based on client feedback. The finalized logo features an "X" icon with four distinct quadrants, each representing one of the software’s core principles. The "X" also emphasizes the "X" in the LEXA name. Two shades of blue—a dark and a lighter tone—were used in the design to symbolize reliability and trust. The clean and minimal design aligns with the software's simplicity, creating a professional and memorable visual identity for LEXA.

Lexa Logo Design
Lexa Logo Design
Lexa Brand Identity
Lexa Brand Identity
Lexa Brand identity
Lexa Brand identity

Become a client

Work with us to turn design into your business advantage. We’d love to hear about your project, so get in touch through our contact page.

Become a
client

Work with us to turn design into your business advantage. We’d love to hear about your project, so get in touch through our contact page.

© 2025 FOOBAR Studio.

All rights reserved

© 2025 FOOBAR Studio.

All rights reserved