Lexa
Service
Visual Identity
Year
2024
Timeframe
1 Month
Stack
Affinity Designer
Problem
Procurabl needed a strong visual identity for their new PLM (Product Lifecycle Management) software, LEXA. They required a simple yet meaningful logo that visually represented the software’s four key principles: data, knowledge, insight, and reliability. The logo had to reflect the software's simplicity and professionalism while building trust with its audience.
Solution
Several logo concepts were created and refined through multiple iterations based on client feedback. The finalized logo features an "X" icon with four distinct quadrants, each representing one of the software’s core principles. The "X" also emphasizes the "X" in the LEXA name. Two shades of blue—a dark and a lighter tone—were used in the design to symbolize reliability and trust. The clean and minimal design aligns with the software's simplicity, creating a professional and memorable visual identity for LEXA.